The European Route of Ceramics

The boom of Europe’s ceramics industry has not just left a mark on the economic development of the territories in which it is based, but has also produced a heritage and a social history, and has contributed to the creation of a strong identity.


VIACERAM, the European Route of Ceramics, invites you to go on a fascinating journey through space and time. It offers an experience of discovery of a common heritage, which is intensely outward-looking and inextricably tied to the early European exchanges, but also deeply anchored in its territories. It also reflects technical advances, artistic trends and ideological aspirations of each period of time, from the primitive use of terracotta to the most contemporary pieces.

The Route aims at creating a sustainable and competitive tourism offer on the subject of ceramics. The idea is to make the ceramic heritage more accessible to European citizens, by promoting a dynamic image of this heritage, both physical, with objects used in several sectors (culinary arts, medicine, architecture, etc.) and intangible, including the know-how and crafts necessary for its production.

The Route is supported by the Urban Network for Innovation in Ceramics network (“UNIC”), an association founded in 2011 and based in Limoges (France). It develops its activities through participation in thematic projects such as CERA-DEST (Ceramic Destinations for Sustainable Tourism), supported by the European Commission.