The 32nd JORVIK Viking Festival was held in York, United Kingdom between the 15th and 21st February, 2016. Recognised as the largest Viking Festival in Europe, the annual JORVIK Viking Festival is a city-wide celebration of York’s Viking heritage. It takes place every February half-term school holiday, the festival’s programme of family-friendly events, lectures, guided walks and battle re-enactments attracts over 50,000 visitors each year from across the globe, with many returning year after year to take part and enjoy the atmosphere.
This year’s event focussed on Exploring the Impact of King Canute - The First Viking King of England. York commemorated the millennial anniversary of the crowning of King Canute, the Viking warrior who rose through the ranks to become not just King of England but ruler of a North Sea Empire. This was also the first festival where the world-famous JORVIK Viking Centre was not operating, following the flooding of December 2015, however the week-long series of events took place across the city centre with a highlight being the impressive ‘10th Century Traders’ markets, where merchants from across the Viking world gathered to trade their goods.
The Destination Viking Association had a shared stall at this event, and Members’ literature from across the Association was showcased to visitors.