Cross-border tourism offers are a relatively new feature in the tourism market. This common conclusion was reached at the ITB Berlin travel fair, where representatives of the HANSA project had the opportunity to meet many tour operators from Europe and other parts of the world.
The common stand of the HANSA project with representatives of small Hanseatic cities in Sweden, Estonia and Latvia was part of the ITB travel fair in Berlin. From March 8 to 12 Berlin hosted one of the most impressive events for tourism professionals, where the project participants had the possibility to establish and strengthen valuable contacts with other professionals.
The HANSA stand attracted notable interest in Berlin. Many tour operators from different countries (e.g., Germany, Finland, China) wanted to know more about our products and emphasized the importance of the cross-border perspective, which is a crucial part of the HANSA project. Tour operators’ interest was based on the lack of such offers in the tourism market, therefore we see, that our project’s approach was chosen appropriately, and our offers stand out in the tourism market. Interested tour operators represented trips for individual travellers as well as groups. Noticeable was also the interest for biking packages.
Cross-border offers certainly bring new experience for the consumer. Involving more than one country in the creation of a tourism product means more impressions for travellers, therefore enriching and improving their trips.
The HANSA project’s work on cross-border packages will reach a crucial point during next several months. Project cities will host several test trips to examine the created cross-border tourism offers and identify the necessary changes.
About the project:
From October 2015 to December 2018 11 partners from Latvia, Estonia and Sweden work on the project “Hanseatic Approach to New Sustainable Alliances” (HANSA). The project is implemented with the support from the European Regional Development Fund Central Baltic Programme 2014-2020. The aim of the project is to enhance the values of the historical Hanseatic League. Latvia is represented in the project by Cēsis Culture and Tourism Centre, Limbaži, Pārgauja, Koknese and Kuldīga municipalities, Valmiera City Council and Vidzeme Planning Region. Project partners from Estonia are Pärnu City Government and Viljandi Town Government, and Sweden is represented by Region Gotland and Inspiration Gotland, which is also the lead partner of the project. The Hansa is a certified Cultural Route of the Council of Europe since 1991.
More information: Inger Harlevi, Project manager, “Inspiration Gotland”, e-mail: firstname.lastname@example.org